You'll only see that if you're not logged in. Not sure we're going to keep that, just testing out some new features..
PLEEEEEEEEEEEEEASE GET RID OF IT! ! ! !
I am often looking in without logging on. If I'm at work and have a few seconds to take a quick peek at the conversation, I do. I only log on if I have something to say or checking my PMs. And, that stupid ad is HORRIBLE! ! ! !
So, Admins. . . . . . PLEASE DO AWAY WITH IT. It's awful!
I don't see it drawing anyone in who isn't already a member. It's just aggravating! And I'm sure your marketers can think of something MUCH more appealing and encouraging.