n order to keep up with the threat posed by newer search engines boasting of semantic capabilities, Google has recently updated its search algorithm to include semantic search results instead of just throwing out keyword based results.
In a blogpost on Tuesday, Google announced the integration of semantic results with its current keyword based results. The algorithm has been integrated in such a way that that both, the current keyword based search results (of which Google is currently the undisputed leader), and the semantic results complement each other. The move is not a plan to gradually "move out" of the keyword based search arena and concentrate on just semantic results. That might prove detrimental to Google's numero uno status, as it would essentially be giving up on what Google does best.
With the current approach, the company has tried to strike a balance between traditional keyword based search and semantic search, which according to many, is all set to be an important component of search engines in the future. For the uninitiated, semantic search is a "smarter" version of search as opposed to the rather "dumb" keyword-based search that gives us results based on the keywords we used for the search. With Semantic search, the search engine actually tries to find out what exactly you were looking for, instead of just looking for the "words" you typed in. The Google blog has a nice example when it says "If you search for "principles of physics", our algorithms understand that "angular momentum", "special relativity", "big bang" and "quantum mechanic" are related terms that could help you find what you need."
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