Movie stars made thousands of dollars peddling cigarettes to consumers
No kidding???...sorta like today then huh??
Tobacco companies paid stars like Al Jolson, Bob Hope and Clark Gable to promote smoking as part of secret advertising deals with movie studios, according to a new analysis of cigarette endorsement contracts between 1927 and 1951. The stars made thousands of dollars peddling cigarettes to consumers. But the analysis shows that major studios and tobacco companies reaped far bigger benefits. In exchange for star testimonials of brands such as Lucky Strike, tobacco companies promoted movies in adverts worth millions of dollars, the documents show.