Last year, Tiger Woods earned around $177 million dollars from winnings and endorsements. That is nearly 1000x the figure Shaggy mentioned in #7. Would this be an example of greed? Certainly Tiger doesn't NEED $177 million to survive, but does he deserve it?
Well, when Tiger Woods endorses a product, that product tends to sell really well. In fact, it usually generates more profit than it cost to get Tiger's endorsement (otherwise what would be the point?). So, the case could certainly be made that Tiger deserved his fee. Same goes for his winnings because his participation increases ad revenue above and beyond what his prize money costs. In fact, it is so much more, that golf tours are willing to pay Tiger just to show up to play.
I think greed from the standpoint of earning more money than you need isn't really such a bad thing. And further, I think greed as a matter of "deserves" has to take into consideration the entire arrangement. Basically, I think what I'm saying is while greed can cause people to do bad thing, it itself isn't entirely bad.